Is local the new organic?

Last week, The New York Times ran a feature by Marian Burros on New Seasons Markets, a grocery store chain in Portland that’s banking on consumer interest in local, sustainable food — as opposed to simply organic. The chain recently completed an inventory of the origins of its stock and has labeled everything grown in Oregon, Washington, and Northern California “Homegrown.” They’ve already got six stores and three more on the way, but remain adamantly opposed to expanding beyond the Portland suburbs — a testament to their commitment to being grounded in the local food economy.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s